This project centered on enhancing user engagement and retention for a global pharmaceutical company by providing deep insights into user behavior through customized event analytics.

Our client, a leading multinational pharmaceutical manufacturer, needed a data-driven approach to improve user adoption, engagement, and retention for their product offerings. Their goal was to leverage event analytics to gain better insights into user behavior.

Key challenges included:

• Maximizing Adoption Insights: The client required visibility into how effectively their products were being used.
• KPI Transparency: They needed real-time metrics such as page views and feature usage to optimize user interactions.
• Role-Based Analysis: It was crucial to tailor insights based on different user roles and engagement levels