App Performance Testing To Grow Your Business
Addressing the commonly faced challenges by app developers in providing customers with a smooth and reliable user experience.
It’s no surprise that the mobile app industry is thriving, with over 3.2 billion smartphone users worldwide. App usage and smartphone penetration continue to grow at a steady pace, with no signs of slowing in the near future.
Consider the 1.14 billion tablet users worldwide, a figure that has increased by 36% in the last six years.
Every day, the average smartphone user spends 3 hours and 10 minutes on their device. Apps consume approximately 2 hours and 51 minutes of this time (apps account for roughly 90 percent of smartphone usage). According to research, the average smartphone has more than 80 apps installed. However, people aren’t using all of those apps.
A study by Mckinsey says that by 2023, mobile apps are expected to generate more than $935 billion in revenue out of which there are 1.96 million apps available for download in the Apple App Store and 2.87 million apps on the Google Play Store.
Retaining customer interest and loyalty is one of the greatest challenges for app developers as customers are spoilt for choice.
Performance testing has become critical and a game changer determining who leads the pack.
The Challenges to Successful Implementation
App developers face several challenges that can hurt the performance of the app at various stages:
Q: Three key mistakes that can turn away customers from retail / ecommerce mobile apps and website performance:
- Not optimizing the images
- Not compressing the files
- Not using the browser cache
Q: Top 3 mobile app performance issues encountered in Cloud based load testing
- Often sites use different JavaScript libraries for Android and Apple iOS, which can get ‘out of sync’. The result is Java Script on a page that is no longer compatible with all page-types.
- Failure to incorporate the small rendering/DOM quirks between browsers on Android and iOS
- Incompatibility between third party library interactions
Q: Top five capabilities that need to be effectively addressed to avoid performance challenges that impact the business or revenue model of the mobile application
- Ability to segment the delay in application response times as server, network, and application delay
- Ability to translate application performance metrics into business metrics such as page views, conversions, employee productivity, and customer satisfaction
- Develop capabilities for correlating application performance metrics with appropriate business metrics (customer satisfaction, revenue growth, brand reputation, etc.)
- Identify parts of the enterprise infrastructure that are causing the deterioration of business services
- Ability to measure application performance from a business user’s perspective
Q: Understanding and assessing the business impact of the performance issues pertaining to mobile applications
- One additional second of delay beyond defined baselines for performance of Mobile / Web applications can cause loss of business revenues. Studies show end users are willing to wait typically between 4 and 6 seconds for a page to open before they abandon a session and move on to the next app / website in their search.
- Brand perception drops among existing customers while also driving away new customers, thereby increasing the churn out ratio.
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A comprehensive, planned performance testing process can help developers overcome all of these challenges before the release, thus enhancing user experience. Indium’s test automation framework- uphoriX, further reduces testing time, meeting the needs of app developers to deliver on time with quality.
Indium’s performance testing process is aimed at increasing revenues, expanding user base and growing the business.
