Driving User Engagement and Retention through Event Analytics for a Global Pharma Leader
Client Overview
The client, a leading multi-national pharmaceutical manufacturer, needed more profound insights into their product adoption, user journey, and engagement metrics to enhance user experiences and improve conversion rates.
Business Drivers: Understanding User Behavior to Drive Product Success
Maximizing Adoption Insights
They needed visibility into user adoption metrics to assess how effectively their product was being used.
KPI Transparency for Product Owners
They aimed to provide product owners with clear visibility into performance metrics like page views, feature usage, and event tracking to understand user interactions.
Role-Based Analysis
Analyzing user adoption rates based on different roles and engagement levels was crucial, which they lacked. This was needed to allow product owners to tailor strategies for various user segments.
Indium Delivers Seamless User Journey Tracking with Mixpanel and Mendix
Indium leveraged Mixpanel and Mendix to develop a highly customized analytics solution:
User Adoption Metrics
Implemented Mixpanel's Event Tracking to monitor user actions, role-based engagement, and retention.
Real-Time Dashboards
Set up real-time dashboards for product owners, providing key performance insights across various metrics with advanced segmentation.
Role-Based Adoption and Time Spent
Designed custom user profiles to track user-specific metrics and identify potential engagement bottlenecks.
User Journey and Drop-Off Points
Created funnels to visualize user journeys, highlighting key drop-off points with Path Analysis to optimize the user flow and address potential issues.
Instant Impact: Improved Engagement, Retention, and Conversion
Indium's solution delivered remarkable outcomes for the client
31% Improvement in Conversion Rates
A significant increase in user conversions, driven by deeper insights into user behavior and targeted optimizations.
32% Increase in User Engagement
Enhanced engagement metrics because of better understanding and addressing user needs.
30% Boost in Retention
Improved retention rates through personalized user experiences and role-based product engagement.
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About Indium
Indium is an Al-driven digital engineering company that helps enterprises build, scale, and innovate with cutting-edge technology. We specialize in custom solutions, ensuring every engagement is tailored to business needs with a relentless customer-first approach. Our expertise spans Generative Al, Product Engineering, Intelligent Automation, Data & Al, Quality Engineering, and Gaming, delivering high-impact solutions that drive real business impact.
With 5,000+ associates globally, we partner with Fortune 500, Global 2000, and leading technology firms across Financial Services, Healthcare, Manufacturing, Retail, and Technology-driving impact in North America, India, the UK, Singapore, Australia, and Japan to keep businesses ahead in an Al-first world.
