Streamlined Success: Indium Enabled 5X Faster Test Automation for an OTT Platform
Client Overview
Driven by creativity and technology, the client is a leading entertainment company based in the United States. It specializes in providing premium on-demand online content services through its innovative platform and channels. Renowned for its diverse and high-quality offerings, the company has established itself as a major player in the digital entertainment industry. Its extensive library includes a wide range of content, such as movies, TV shows, original programming, and live TV, catering to a broad audience with varying preferences.
The company’s platform is designed for seamless accessibility across multiple devices, including smartphones, tablets, smart TVs, and computers, ensuring a user-friendly and flexible viewing experience. With a robust focus on OTT services, the client has attracted a massive audience, boasting over 30 million viewers who regularly engage with its content.
The Challenges that Blocked the Elevated Viewer Experiences
In the competitive world of OTT platforms, delivering a flawless streaming experience while keeping up with dynamic content demands is no small feat. Key areas the client aimed to enhance the platform include:
Seamless Content Access
The goal is to deliver accurate and timely content, meet viewer expectations, minimize disruptions, and provide a seamless streaming experience.
Dynamic Content Updates
Implement competitive and short-release cycles to keep up with market trends. Enable rapid content changes/updates to retain existing customers and attract new ones.
Comprehensive QA Strategy
Create a robust testing framework to ensure platform reliability and performance, monitoring and reporting viewer experience metrics like buffering, video quality adjustments, playback
interruptions, and UI responsiveness.
Comprehensive UI/UX Testing
Test the UI/UX of the platform by validating elements on each screen that a user would interact with and experience the features.
Ensuring Seamless Usability
Verify the usability and functional quality in a complete and exhaustive sequence, from the URL's launch to consistent experiences on user devices.
Cross-Device Compatibility
Ensure compatibility across browsers and devices. Implement automation solutions for rigorous functional and regression test coverage.
Delivered Seamless UI/UX Testing with Indium’s uphoriX
Maintaining seamless UI functionality while keeping up with rapid release cycles is a significant challenge. Indium’s uphoriX Smart Automation Platform streamlines this process through efficient functional test automation. By utilizing uphoriX, we achieved:
Swift Release Testing
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For the UI-based activities, useful automated scripts (not dependent on Selenium) were created using uphoriX. The program uses automated test scripts to provide maximum coverage and has a heavy user interface.
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80% less work was required to execute the test since the remaining 20% was spent creating reports.
Multiple Retest Effort Saving
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The retest effort for faults was lowered by 100% because the test scripts were recorded and automated, making it easy to execute the tests by simply pressing a button.
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Parallel execution across several browsers and devices sped up testing.
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Generating more than 300 test scripts for live apps that cover situations involving dynamic information and may be altered and rearranged as necessary.
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Real-time reporting and scheduled test execution across several settings.
Continuous Testing
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Real-time reports and dashboards to track test execution status and summarize results.
Continuous Testing
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Check the spacing, formatting, and grammar and make it error-free. Proofread to ensure accuracy and consistency is good. Tweak if needed, and do not add any additional content.
Unlocking Efficiency: Seamless UI/UX & Speedy Releases
The OTT platform's testing process has undergone a significant transformation, including collaboration with Indium and the implementation of the uphoriX platform. The benefits that were reaped:
The uphoriX platform effectively handles dynamic scenarios and is well-suited for the application under test, which requires frequent content and feature updates
Keeping up with release cycles: Automation efficiency is 5 times faster, including test case maintenance and resource utilization.
The solution is extendable, thanks to the open-source components of the uphoriX platform, without incurring additional costs for enhancing test management capabilities or integrating with CI/CD. Automation transparency: Clearly summarizes the automated scenarios and workflows.
About Indium
Indium is an Al-driven digital engineering company that helps enterprises build, scale, and innovate with cutting-edge technology. We specialize in custom solutions, ensuring every engagement is tailored to business needs with a relentless customer-first approach. Our expertise spans Generative Al, Product Engineering, Intelligent Automation, Data & Al, Quality Engineering, and Gaming, delivering high-impact solutions that drive real business impact.
With 5,000+ associates globally, we partner with Fortune 500, Global 2000, and leading technology firms across Financial Services, Healthcare, Manufacturing, Retail, and Technology-driving impact in North America, India, the UK, Singapore, Australia, and Japan to keep businesses ahead in an Al-first world.
