Banking, Rewired with MarTech
MarTech isn’t just suits of tools – it’s the engine behind smarter marketing strategies and deeper customer relationships.
Enhancing Customer Experiences with MarTech in Banking
| MarTech Application | Indium’s Role in Enhancing Each Key Area |
|---|---|
| Automated marketing solutions | Deploy automation tools, regularly update & optimize workflows. |
| Unified customer data systems | Data integration, Data cleaning and enrichment, build data pipelines, APIs & middleware. |
| Enterprise identity management platforms | Implement secure pipelines to manage sensitive data, regulatory compliance |
| Comprehensive email marketing solutions | Integration: Link email tools with CRM systems, performance tracking - track opened links, click-through links |
| Digital Asset Management (DAM) | Platform implementation |
| Integrated Digital Experience Platforms (DXPs) | System integration - connect DXPs with existing banking systems like customer portals, CRMs, and transaction platforms; leverage AI/ML tools to deliver personalized experiences |
| Advanced call analytics tools | Build custom reports to measure lead quality and conversion rates and use AI to analyze call transcripts. |
| Customer journey tracking and optimization | Analytics for end-to-end journey mapping, AI/ML algorithms to recommend journey enhancements, testing, and iteration |
| Marketing performance evaluation platforms | PowerBI/Tableau dashboard |
| Search Engine Optimization | Content optimization, implement tools |
| Targeted account-based marketing platforms (ABM) | Use data from CRMs & external sources to create account profiles |
How Our MarTech Solutions Empower You
| Retail Banks | Commercial Banks |
|---|---|
| Customer Engagement - Personalized communications through email, SMS & social media channels. | Business Solutions - Offer targeted business financing products, such as working capital loans & asset-based financing. |
| Lead Generation and Nurturing - Assist in generating new leads through digital campaigns & automating lead nurturing processes to convert prospects into customers. | B2B Engagement - Build strong relationships with corporate clients through personalized email campaigns & content marketing. |
| Omnichannel Experience - Integrate digital touchpoints like mobile apps, websites & chatbots for seamless service. | Customized Credit Risk Modeling for Business Clients - Build dynamic, customized credit risk profiles for corporate clients, informing loan pricing & marketing of specific credit products |
| Loyalty Programs - Implement reward systems using customer data to foster loyalty & retention. | Partnership & Affiliate Marketing—Collaborate with industry partners (e.g., accounting firms, consultants, and legal advisors) to run affiliate marketing programs that promote the bank’s business products. |
| Credit Unions | Neobanks |
|---|---|
| Community Engagement - Use MarTech to connect with members through targeted outreach, enhancing relationships. | Digital-First Engagement - Engage customers through app-based interactions, mobile-friendly services & real-time updates. |
| Customized Products - Offer specialized financial products for members based on their specific needs & financial behavior. | AI-Powered Customer Support - Implement chatbots & virtual assistants to provide instant customer support. |
| Loan Campaigns - Use automated email & SMS campaigns to promote loan offerings, increasing approval rates & awareness. | Personalized Financial Services - Integrate data analytics to offer individualized financial advice & budgeting tools. |
| Member Retention - Implement loyalty programs & personalized offers to maintain long-term relationships. | Enhanced Marketing - Use social media & content marketing to attract younger, tech-savvy customers with relevant financial products. |
| Islamic Banks | Non-Banking Financial Corporations (NBFCs) |
|---|---|
| Sharia-Compliant Products - Use MarTech to communicate & promote Sharia-compliant financial products like Islamic savings accounts & financing. | Loan & Asset Financing - Use MarTech to promote & manage loan offerings, asset financing & micro-financing solutions. |
| Targeted Campaigns - Run campaigns targeting specific customer segments interested in ethical, interest-free banking. | Lead Generation - Use digital marketing and CRM tools to generate and nurture leads for new customers or clients needing financing. |
| Customer Education: Use digital platforms to educate customers on Islamic finance principles and products. | |
| Data Analytics - Integrate data analytics to understand the financial behavior of customers to offer tailored solutions. |